Easter does not start in the “seasonal” aisle at CVS. And it certainly doesn’t start with plastic stacking bunnies.
But where does it start? Does it start with the lighting of the new fire at the Vigil? Does it start with the singing of “Jesus Christ is Risen Today” and the ringing of bells? Does it start with the Maundy Thursday liturgy (since we say the Three Holy Days are all one worship service)?
Easter starts with creation. It starts with God loving the world into being, however you understand that process to have happened, and building into it the holy but risky gift of freedom. Humans have used their free will in lots of ways, many of which really suck. In Easter, the promise that our mistakes will not be the last word is announced. The empty tomb is a sign of the resurrection life that will overcome evil and death and whatever else seems horrid and insurmountable. Only God can “do” Easter. Can’t buy it at CVS, or even at Almy’s.