Every cleric I know is on vacation the Monday after Easter. While Easter is a thrilling celebration — the heart of what we’re about — it’s exhausting, and we take at least a day to recharge our batteries. What Easter is to pastors, Valentine’s Day is to florists. They plan as carefully as they can for it, bring their best creativity and training to it, and go non-stop as people continue arriving in the shop to purchase flowers till well past the dinner hour.
But on the morning after Valentine’s Day, the good people at Cass the Florist were not on vacation. They were back in the shop, taking orders, getting ready for the next occasion. I stopped in to hear how the Big Day had gone.
Chuck (in the photo above) reported that business was up this year, a sign of local confidence in the economy. Some of their new customers were folks who had purchased their flowers from supermarkets or big-box vendors last year and been unhappy with the quality. Steve reflected that it is great to be in a business where, when you show up with your product, you make someone’s day. To spend a day delivering roses and other signs that a person is cherished is good work.
Very little is known about St. Valentine; the legend is that he performed marriages in secret for Christian couples during a time when Christians were being persecuted.
Bringing joy to people in tough times is still holy work. So I salute the florists who worked so hard to bring joy to people this Valentine’s Day. And may we all do a bit more joy-delivering in our own ways in the days ahead.